D&AD
London
ABOUT
MOMENT: Feb 20, 2025, superstar Drake, on tour in Sydney, was captured throwing a slide at a drone spying on his harbour-side penthouse. The video went viral.
OPPORTUNITY: Less than 24hours later, Sydney Water posted a video of the slide being found on the shore of the harbour. It called out Drake, asking if the slide was his, along with a reminder to keep our harbour beautiful.
RESPONSE: The next day, an amused Drake responded. Boom. The slide became a global sensation. News outlets, blogs, content creators & brands jumped on the slide bandwagon, propelling Sydney Water onto the world stage.
AWARDS
D&AD Award - Wood Pencil
MADEIT CREDITS
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Sydney WaterClient
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Claudia McInerneyManaging Partner -
Elise BarkerHead of Brand & Marketing -
Grant McAloonCreative Director -
Jeremy de VilliersChief Operating Officer -
Mariah FerrerAgency Senior Designer -
Nicholas PlunkettDigital Marketing Lead -
Pete BosilkovskiChief Executive Officer -
Tim BarrettDirector of Digital Marketing -
Trent HileSenior Digital Marketing Manager -
Vince LaganaChief Creative Officer/Creative Director -
D&AD
