ABOUT

In celebration of their annual festival of the color Grey, New Balance brings you Grey Days, a seven minute film told in eight episodes.

The film, shot in black & white (or is that grey?) 16mm trades in visual simplicity and natural dialogue in a world that recalls the clarity and cool of early 90s independent cinema.

The direction of non-actors to deliver naturalistic dialogue and simple, elegant compositions of the shots work together to turn a seven minute product ad into a compelling narrative short film.