D&AD London

ABOUT

Lost or abandoned fishing gear account for up to 30% of the plastic in the sea. These “ghost nets” cause severe damage to marine life. For years, the WWF committed itself to extensive manual search. How much more would be possible if the search scaled the impact from local action to global collaboration. A custom-built AI learned to detect ghost nets from sonar data. Findings are published via platform/App, collaborators around the world can take action. Therefore, App and Platform had to be easy to use and enjoyable, transforming the data into a playful experience that initiates interaction.

AWARDS

D&ad Award - Fuel impact pencil

MADEIT CREDITS

  • WWFClient
  • Alexander HildenbergDirector of Photography
  • Alice FejaArt Producing
  • Christian HilfingerSenior Motion Designer
  • Elena HinrichsenAccount Manager
  • Jörg DittmannCreative Director
  • Julia FiedlerDesigner
  • Karol JaszkiewiczMotion Designer
  • Lorenz RitterExecutive Creative Director
  • Niklas WolfJunior Designer
  • Ole BrandPost Producer
  • Pascal ConstantySenior Designer
  • Ralf SeeligFinal Artwork
  • Stella HerbolzheimerAccount Manager
  • Stephan GerlachProduction Manager
  • Thomas KnüwerChief Creative Officer
  • * D&AD
  • * Alisa SawchukJunior Copywriter
  • * Pascal SchweizerSenior Copywriter
Add yourself to this project

Who liked - GhostNetZero

Back to GhostNetZero project