D&AD London

ABOUT

Montreal's Full Pin Mushrooms, a post-COVID startup, quickly gained acclaim supplying gourmet mushrooms to top restaurants. Expanding beyond B2B, they're now targeting retail, including grocery chains and farmers' markets in the greater Montreal area. To capitalize on this growth and transition to a consumer-facing brand, Full Pin required a compelling new identity.
They aim to showcase their high-quality, 700+ pound weekly mushroom production, moving from a behind-the-scenes supplier to a prominent B2C presence.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • Full PinClient
  • Aaron StarkmanChief Creative Officer
  • Alex LefebvreAccount Director
  • Amy DelafontaineStrategist
  • Benjamin L’écuyerDesigner
  • Daniel VogtClient Representative
  • David RogerCreative Director
  • Eugénie LalondeCopywriter
  • Hans ThiessenExecutive Creative Director
  • Jean-Francois GrattonCEO
  • Jesse ShawMotion Designer
  • Julie Day-LebelCopywriter
  • Katia DupuyAgency Producer
  • Pascal RouthierStrategic Director
  • Sean McDonaldChief Strategy Officer
  • Sylvie LiPhotographer
  • Vathana LenClient Representative
  • Xavier BlaisExecutive Creative Director
  • D&AD
Add yourself to this project

Full Pin Gourmet Mushrooms Rebrand

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