D&AD London

ABOUT

TURNING THE NFL INTO ONE BIG AD FOR UBER EATS
Why does watching football make us hungry? The answer has been under our noses.
Is it a coincidence that goalposts look like fries? Or that scrambles & pancake blocks are plays? How convenient that players Ham, Peppers & Mayo sound just like a tasty sandwich. Connections like this are everywhere in the NFL, yet no one asked why.
This year, Uber Eats exposed America's biggest conspiracy: the NFL was invented to sell food. All season we revealed 100s of hidden connections between football and food - turning the NFL into one big ad for Uber Eats.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • Abby InmanAccount Director
  • Adam ParkerSenior Producer
  • Ali IssariExecutive Producer
  • Alice BlastorahCreative Director
  • Alyssa CavanaughCreative Director
  • Andrew RosenbergerProducer
  • Anne KennedyArchival Researcher
  • Baran BayburtFlame Artist
  • Bella TimarSenior Account Director
  • Benjamin RobertsMusic Creative Director
  • Brian BillowDirector - Social
  • Bridget DerraughAccount Supervisor
  • Bryn WensleyCreative Operations Manager
  • Carla TateLine Producer
  • Chris MeadowsProducer
  • Chris MessierAssistant Editor
  • CL KumpataManaging Director
  • Cole GromEditor (Tease)
  • Dan GreenerAssociate Creative Director
  • Dan HalesSocial Creative Lead
  • Danielle FowlerFlame Artist
  • Danielle HawleyGlobal Executive Creative Director
  • Dave CanningCreative
  • Dave ChapmanCreative Engineer
  • Dave HortonChief Creative Officer
  • David MogensenVice President Global Marketing
  • Devon ClarkHead of Production
  • Diane ValeraHead of Production
  • Drew DownesFlame Artist
  • Dustin JohnsonSocial & Comms Strategy
  • Ecole WeinsteinGlobal Creative Lead
  • Elizabeth HammerCG Artist
  • Ellen KurasDirector of Photography
  • Georgie JeffreysHead of Marketing, North America
  • Gladys BernadacProducer
  • Grant SurmiEditor
  • Gregory ReeseSenior Colourist
  • Gyula PadosDirector of Photography
  • Helene DickHead of Strategy
  • Jameson DesantisFlame Artist
  • Janet ShihGroup Strategy Director
  • Jason EdmondsProduction Designer
  • Jeff ElmassianFounder
  • Jen RoseSenior Strategist
  • Jennifer LockeExecutive Producer
  • Jim JenkinsDirector
  • Jonathan FiccadentiAfter Effects Animator
  • Jonathan RogersAssistant Editor
  • Jordan MeltzerMix & Sound Designer
  • Jordan RichAssociate Creative Director
  • Jordy MolloyCreative Director
  • Josh HacohenCreative Director
  • Julian SchreiberChief Creative Officer
  • Julian SchreiberManaging Director
  • Kaitlyn MendozaSocial & Digital Marketing Lead
  • Kelsey HodgkinChief Executive Officer
  • Kiara CogarProduction Coordinator
  • Kim GulukSenior Brand Partnership Manager
  • Lexi Levin MitchelSenior Consumer Communications Manager
  • Lily HernandezProduction Coordinator
  • Lily WatersGeneral Manager
  • Lindsay FriedgoodGroup Account Director
  • Liza KellerHead of Integrated Marketing Campaigns, North Am
  • Luke FranekSenior Producer
  • Marc GrillExecutive Producer
  • Mark TobinManaging Director
  • Maryam OhebsionHead of Business Affairs
  • Matt DelzellTalent
  • Matt MurphyEditor (Anthem)
  • Matt SousaVFX Supervisor
  • Matthew Woodhams-RobertsChief Creative Officer
  • Meg FortierSenior Integrated Marketing Manager
  • Melanie NewtonAssistant Editor
  • Michael McAndrewSenior Partnership Manager
  • Michael SteinmannExecutive Producer
  • Michael VagilentyFlame Artist
  • Mike WyndCG Supervisor
  • Mitchell JaegerCG Artist
  • Molly SpychalskiHead of Global Brand Partnership Marketing
  • Nat BrickerExecutive Producer
  • Natalie SeitzAssociate Creative Director
  • Pat MurphyVFX Supervisor
  • Paula ArnettExecutive Producer
  • Persis ReynoldsHead of Production
  • Pete JensenCG Artist
  • Phil FattoreCreative Director
  • Phillip DystantColour Assistant
  • Phoebe TorsilieriProducer
  • Ralph LaucellaExecutive Producer
  • Reid SouthenMatte Painter
  • Rex LowryEditor
  • Richie WhiteFlame Artist
  • Ricky GausisSenior Colourist
  • Roslyn Di SistoSenior Colourist
  • Ruben LlusiaFlame Artist
  • Sam KolberFlame Artist
  • Sameet PatadiaLine Producer
  • Sarah NewtonManagement Supervisor
  • Scott ClevelandAssociate Creative Director
  • Sean KielyProducer
  • Shane ReidEditor
  • Shawn K. DonnellyArchival Researcher
  • Shelby LemonsAssociate Creative Director
  • Stephan MichaelsArchival Producer
  • Stephanie LaurinSenior Marketing Manager
  • Steve WolffFlame Artist
  • Stew TribeSocial Creative Lead
  • Suzanne LindbergHead of Organic Social
  • Tanya StephensProducer
  • Taylor RousseauHead of Production
  • Thaddeus McCantsDirector
  • Thatcher PetersonExecutive Producer
  • Toby KennedyCreative Director
  • Tom KroppAssociate Creative Director
  • Tom MartinChief Creative Officer
  • Trevor ShepardDirector
  • Ursula CamackExecutive Producer
  • Vic PalumboManaging Director
  • Vic PalumboChief Production Officer
  • Whitney MorrisExecutive Producer
  • Zaldy LopezEditor (Tease / Social)
  • D&AD
  • Urs FurrerVisual Effects (VFX) Supervisor
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Football Is for Food

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