ABOUT

A song created with the Greatest, Muhammad Ali, as the front man and the training exercises of modern champions Terence Crawford and Alycia Baumgardner as the band. Built from heavy bag punches, speed bag drills, jump rope, pad work, treadmills, medicine ball slams, pull ups, sit ups, sweat, and shadowboxing. The editor, director and composer worked closely together to craft a mesmerising visual and audio ode to mental toughness, hard work, and skill.