ABOUT

The international kiwifruit exporter Zespri aimed to become the leading supporter for a fun and healthy lifestyle in Japan. However, traditionally Japanese people valued the “no pain, no gain” mentality when it came to health. In order to liberate people from a stoic health mentality, Dentsu created a TVC featuring the Kiwi Brothers singing a catchy and uplifting anthem about enjoying the “healthy you love”. Warming the nation's heart during the pandemic, the ad became the most popular TVC of 2020 in Japan, and Zespri recorded its highest sales ever.