D&AD London

ABOUT

Netflix wanted to globally communicate its next big sports content: the docuseries of Spanish tennis player Carlos Alcaraz.
To do so, they wanted to make a powerful and relevant action that would create a lot of buzz, especially among tennis fans.
Although the lead market for the action was Spain, the idea had to have a global character, as there was foreign media bought in the United States.

AWARDS

D&AD Award - Graphite Pencil

MADEIT CREDITS

  • NetflixClient
  • Adriana GonzálezAccount Director
  • Alejandro FaldutiHead of Production
  • Alexandra HernándezMarketing Manager
  • Ander EchezarretaMarketing Director
  • Andrea GarcíaArt Director
  • Cristian MiguelizEditor
  • Daniela BombonatoHead of Strategy
  • Federico CalderónExecutive Director
  • Gabriella TeixeiraStrategy Director
  • Giulia FerrareziArt Director
  • Isabel AmaroPR Manager
  • Jaime LudeñaCopywriter
  • Jose SanchoCreative Director
  • Manuel GavilanHead of Post Production
  • Manuel RománSenior Marketing Director
  • María GarcíaManaging Director
  • Mario CarrilloCopywriter
  • Miguel MateosPost Production Manager
  • Sandra AzedoPR Director
  • Santi LardinAgency Producer
  • Saulo RochaChief Creative Officer
  • Sylvia PanicoChief Operating Officer
  • Pancho CassisCCO Global
  • Lucila MengideGroup Account Director
  • D&AD
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Alcaraz Signs

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