D&AD London

ABOUT

The initial concept was to draw a Caslon that values certain contrasts of proportions that appear in large sizes. Drawing Caslonian with this objective is both to establish everything that makes a Caslon, while exaggerating certain details, certain proportions that will make it more Caslon than a purist revival, as close as possible to a particular Caslon cut. It’s a bit like a historical film that is inspired by the past, according to our eyes today: nothing is clearly true, but it is charming in some aspects.

AWARDS

D&AD Award - Graphite Pencil

MADEIT CREDITS

  • TypofonderieClient
  • Jean François PorchezType Designer
  • D&AD

Caslonian

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