D&AD London

ABOUT

As summer 2024 approached, one movie was already on everyone’s mind: Deadpool & Wolverine. Set to be the season's biggest blockbuster and Deadpool's first foray into the Marvel Cinematic Universe, fans were eagerly counting down to its release.
That’s when it hit us: Deadpool & Wolverine’s iconic red and yellow suits looked just like HEINZ Ketchup & Mustard and movie fans had already picked up on the similarity online. While dozens of promotional brand partnerships heroed Deadpool, we saw an opportunity for HEINZ to take center stage and turn summer’s biggest movie into one big ad for HEINZ.

AWARDS

D&AD Award - Wood Pencil

MADEIT CREDITS

  • The Kraft Heinz CompanyClient
  • Aaron StarkmanChief Creative Officer
  • Adam BallBusiness Group Leader
  • AJ MerrickDirector of Integrated Production
  • Alex ButtSenior Broadcast Producer
  • Alysa WinklerPR Consultant
  • Bethany RothPR Consultant
  • Bhumika BawejaAccount Manager
  • Courtney PischkePR Consultant
  • Dan CantelonArt Director
  • David GreismanAccount Director
  • Emma BayfieldStrategist
  • Geoff BaillieCreative Director
  • Geoff BaillieCopywriter
  • Ignacio FlorezEditor
  • Jamie DammrichPR Consultant
  • Jon SimoPhotographer
  • Jonathan CesarStudio Manager
  • Julian MorganStrategist
  • Kai de Bruyn KopsGroup Account Director
  • Kate A. SpencerSenior Integrated Producer
  • Keegan ShayProduction Coordinator
  • Kelsey IrvineSenior Integrated Producer
  • Kostas LoukopoulosStudio Production Artist
  • Kyle HicksSenior Integrated Producer
  • Leigh O'NeillEditor
  • Maria Jose GoveaPhotographer
  • Meg NortonSenior Integrated Producer
  • Mike DubrickChief Creative Officer
  • Missy MaherPR Consultant
  • Nick GreavesEditor
  • Nicolette SternPR Consultant
  • Olivia YangAccount Manager
  • Patrick KennedyStudio Production Artist
  • Paul MathewsCEO
  • Poupay JutharatPhotographer
  • Rachel ClothAccount Supervisor
  • Rachel LeBlancArt Director
  • Ryan CookishArt Director
  • Sean McDonaldChief Strategy Officer
  • Shannon IngPost Production Supervisor
  • Shelby SpigelmanDirector of Broadcast Production
  • Tara LawallExecutive Creative Director
  • Todd BennettStudio Manager
  • Todd HarrisonDirector of Integrated Production
  • Tyler ErdelacEditor
  • Xavier BlaisExecutive Creative Director
  • Zachary BautistaArt Director
  • Thais MaranhoVideo Editor
  • Venus PunIntegrated Producer
  • D&AD
  • Daniel LobatónCCO
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