D&AD London

ABOUT

A MEMBERSHIP SO GOOD, IT MADE THE ADULTS JEALOUS
We positioned Uber One for Students as “a membership so good, everybody wants to be a student.”
So instead of casting a Gen Z spokesperson, we made our case with a 78-year-old brand ambassador: Brian Cox. A far cry from a fresh-faced influencer, Brian reframed Uber’s student membership as so desirable, it was worth returning to college just to reap the benefits. Brian’s fame for playing a curmudgeonly billionaire lent the scenario a pitch-perfect degree of irony.

AWARDS

D&AD Award - Graphite Pencil

MADEIT CREDITS

  • Alec SternMusic Supervisor
  • Alexandra MakarenkoColour Assistant
  • Andrew McLintockSenior Producer
  • Andrew SmithSound Producer
  • Annie CaterColour Assistant
  • Attilio BonelliCompositing Artist
  • Becky Katz DavisDirector of Communications
  • Brittney WalkerExecutive Producer
  • Bryn WensleyCreative Operations Manager
  • Carlos Adarraga GomezCompositing Artist
  • Charmaine ChengSenior Designer
  • Christopher SabogalDirector of Photography
  • Dani DuHadway SpagnoliHead of Production
  • Danielle HawleyGlobal Executive Creative Director
  • Dave HortonChief Creative Officer
  • David LeeProduction Designer
  • David MogensenVice President Global Marketing
  • David ShaneDirector
  • Gemma SchladowMusic Supervisor
  • Georgie JeffreysHead of Marketing, North America
  • Graham TurnerLead Editor
  • Jackie WingoProduction Coordinator
  • Janet ShihGroup Strategy Director
  • Jason GottliebCompositing Artist
  • JinHee AloiCompositing Artist
  • Joe HughesSecond Editor
  • Jordan MeltzerSound Designer & Mixer
  • Josh HacohenCopywriter
  • Julia ArmineAssistant Editor
  • Justin QuagliataSecond Editor
  • Kaitlyn BattistelliColourist
  • Kaitlyn MendozaSocial & Digital Marketing Lead
  • Kelsey HodgkinChief Executive Officer
  • Laura BeckAssociate Creative Director
  • Lillian GhodoushimProducer
  • Lily WatersGeneral Manager
  • Liv CoeSenior Marketing Manager
  • Liza KellerHead of Integrated Marketing Campaigns, North Am
  • Marc GrillExecutive Producer
  • Matt DobrezComp Supervisor, Online Flame Lead
  • Matthew Woodhams-RobertsChief Creative Officer
  • Michael RaimondiManaging Director
  • Nat BrickerExecutive Producer
  • Nat TereshchenkoProducer
  • Natasha SattlerHead of Production
  • Nell JordanProducer
  • Peymon MaskanMusic Supervisor
  • Ralph LaucellaExecutive Producer
  • Romy MoellerMarketing Lead
  • Ryan SiepertAssociate Creative Director
  • Sarah NewtonManagement Supervisor
  • Sydney LindsayGlobal Copywriter
  • Toby BrockhurstCompositing Artist
  • Vic PalumboChief Production Officer
  • Yachan Yuan MonCompositing Artist
  • D&AD
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Brian Cox Goes to College

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