D&AD
London
ABOUT
Burger King was about to launch a new burger: the BK:registered: TASTE. There was just one little hiccup. It clearly resembled one of McDonald’s: the BIG TASTY.
BK:registered: TASTE. BIG TASTY. You get the picture.
So, before anyone could allege the BK:registered:TASTE was a copy, we took the lead.
And asked for a truly qualified opinion on the matter: from lawyers.
Yes, we launched our new burger with a digital campaign, summoning every Brazilian lawyer to get a free BK:registered:TASTE. Therefore they could try it before McDonald’s could try us.
To get the burger, lawyers just needed to show their attorney ID at a BK:registered: drive-thru.
AWARDS
D&AD Award - Graphite Pencil
MADEIT CREDITS
-
Burger KingClient
-
Aymê AlvesClient Representative -
Barbara GavaClient Services -
Carlos Eduardo SilvaCase Study Editor -
Deborah PatrocinioClient Representative -
Fernanda MarianoMedia -
Fernanda TeddeChief Operating Officer -
Fernando DuarteExecutive Creative Director -
Flávio ZangrandiDirector of Photography -
Frederico LopesMedia -
Giulia Galizia QueirozClient Representative -
Guilherme PetryFilm Director -
Henrique Del LamaExecutive Creative Director -
Hiroito TakahashiCopywriter -
Igor PugaClient Representative -
Isabella RemelliArt Director -
Italo LoboClient Representative -
João Gabriel FernandesPlanner -
Lucas CâmaraEditor -
Marcia GranjaAgency Producer -
Marco GiannelliChief Creative Officer -
Mel Carvalho QuesadaMedia -
Misael MululoMotion Designer -
Paulo Henrique MaioliClient Representative -
Pedro Henrique LaguardiaClient Representative -
Rafael CeredaEditor -
Rafaela AlvesMedia -
Rebeca DipoldMedia -
Renata CarvalhoClient Services -
Shedia MarzoukClient Services -
Victor AllozaAgency Producer -
Fernando Saúart director -
Diego Villas BôasDirector of broadcast production -
D&AD
