Przemek Photographer, Videographer and Producer

ABOUT

How we helped a new motorised personal vehicle to join the human race.

Who: Uniwheel is the brainchild of Russian multi-millionaire and investor Timur Artemev. His vision to change the way we move around cities using a new form of motorised personal vehicles (MPVs) is fast gaining traction all around the world.

Why: Timur Artemev has a clear vision to make the Uniwheel the Ferrari of MPVs and had assembled a crack team of designers from McLaren and Jaguar in order to achieve this. The product launch in December 2015 was seen as a critical period in order to drive significant press and consumer interest in this new form of transportation.

What: Rooster Punk developed a consumer-facing story for Uniwheel that captured the emotional ‘head turning’ experience of the MPV. We wanted to reach out to those individuals (we called them Urban adventurers), with a free spirit and sense of style that wanted to try something new. We backed this up with a set of brand guidelines, creative assets, web site, copy, video content and a big launch event in Shoreditch.

Date created: December 2015 2015-12-01T00:00:00+0000
Date published: 8 May 2017 2017-05-08T13:01:02+0100

MADEIT CREDITS

Contributor:

Przemek has been a Contributor since 29th June 2016.

Invite x2

Uniwheel product launch

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