How we helped a new motorised personal vehicle to join the human race.
Who: Uniwheel is the brainchild of Russian multi-millionaire and investor Timur Artemev. His vision to change the way we move around cities using a new form of motorised personal vehicles (MPVs) is fast gaining traction all around the world.
Why: Timur Artemev has a clear vision to make the Uniwheel the Ferrari of MPVs and had assembled a crack team of designers from McLaren and Jaguar in order to achieve this. The product launch in December 2015 was seen as a critical period in order to drive significant press and consumer interest in this new form of transportation.
What: Rooster Punk developed a consumer-facing story for Uniwheel that captured the emotional ‘head turning’ experience of the MPV. We wanted to reach out to those individuals (we called them Urban adventurers), with a free spirit and sense of style that wanted to try something new. We backed this up with a set of brand guidelines, creative assets, web site, copy, video content and a big launch event in Shoreditch.