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“We’ve got you covered”, was the pan-European brand awareness campaign that positioned Eternit, a leading agricultural roofing supplier, as experts that work side-by-side with farmers to build sheds that help farms perform better. Beyond highlighting just the product itself, we wanted to bring their authentic, farming relationships to life, showing how they truly walk the walk. Eternit have been experts in their field for over 100 years, creating roofs that help
increase ventilation, reduce noise and condensation. From our insights, we knew that creating better environments for their livestock is paramount to farmers, because their livelihood depends on it. We wanted to create a message that meant they could sleep easy in the knowledge that Eternit are there to support them at every stage of the project. With “We've got you covered”, we have created a clever play on the product itself, and also the service offering which covers in-depth consultation, planning, implementation and a lifetime product guarantee. Photography and video production took place over a day, using farmers that have benefited from Eternit, in real operational farms, using their livestock, ultimately resulting in a campaign
that authentically spoke to their audience. The multi-channel campaign used film, print, digital and 3D animation.