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The Bank of England entrusted Cyber-Duck to provide a digital transformation of the Bank’s website as part of its wider 2020 strategy. We ensured its digital identity coincided with its vital role in maintaining the UK’s monetary and financial stability.

First, we immersed ourselves into the bank’s digital identity through conducting a content strategy that rationalised and migrated over 4,500 web pages. Next, we conducted user-testing to mitigate issues earlier to ensure a robust and accessible website. Finally, the website design we crafted optimised the Bank’s digital identity – traditional yet with an exciting modern palette!

Utilising our accredited user-centred design approach we produced a captivating, user-friendly and a truly modernised experience that addresses the needs of the bank’s diverse audience ranging from students to specialist economists. The overall result of this digital partnership meant the average time users spent on the website increased by a colossal 30%