ABOUT

The Women in Innovation Network (WiN) Fund is on a mission. The 100% not-for-profit is committed to not only promoting equal opportunities for women, but to improving access to healthcare and building economic resilience where it’s needed most. In a world where one in two don’t have access to basic healthcare – and where women-led enterprises receive only 2% of VC funding – its mission couldn’t be more critical.

With the investment fund generated through the sale of NFTs, the brand needed to put beautiful art front and centre, while clearly highlighting the WiN mission and ethos. The brand we created combined digitally influenced design and campaign semiotics to tell the WiN Fund story in a powerful way, capturing audience attention and driving investment as a result.

The brand’s ethos is evident at every visual turn: the condensed display typeface, confident eye-to-camera photography style and loose, overlapping cyan brushstrokes convey action and urgency, while a set of ‘digital stamps’ bring to life some of WiN’s most important messages around closing the health gap.