ABOUT

Having announced its purpose-led strategy for sustainable growth, RB sought to express its journey of transformation by reimagining, recreating and relaunching its brand under the new name ‘Reckitt’. Actively responding to a fast-changing world – and the rapidly evolving role of corporate brands in society.

Driven by its purpose to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world, the new brand is a visible symbol of the next stage in Reckitt’s transformation. It marks a significant step- change and Reckitt’s commitment to make access to hygiene, health and nutrition a right, not a privilege.

In designing the new brand, we built on Reckitt’s rich heritage and its ambition to reach half of the world, through its product brand portfolio, by 2030.