Curious PR London


In Spring of 2021, knowing that many people had heard birdsong like never before during the Pandemic, when roads and air traffic was silenced, we conceived and then launched the what3birds? campaign in conjunction with geolocation platform, What3Words. The campaign draws attention to which bird species are going missing or extinct in specific regions of the UK. The public just needs to do 3 things: Spot, plot and share information about the birds they see on the interactive map, and learn about the species going MISSING from that region. Here in London, it's the House Sparrow and Mistle Thrush.

Charlie Corbett, author of new book, '12 Birds To Save Your Life', came on board to underline his long term support for SongBird Survival. You can hear him talk about the power of their song in conversation with Susan Morgan, CEO of the charity.



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