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Create a marketing event that involves the customers, neighbours and employees. We made a competition for the kids to send in their best drawings. A jury selected the 20 best drawings and we transformed these drawings into Cryoow! dolls. Then we made an exhibition of these dolls in the shop and invited the guest and customers for a drink and some small snacks. The event was promoted on Facebook and in 5 magazines. More than 1'000 visitors attended the Cryoow! event on this night.