ABOUT

MTV Northern Europe asked us to conceptualise and produce a stand out tune-in campaign for ‘Ridiculousness’ to increase the reach of MTV Denmark.

Aimed at 16-29 year olds and in keeping with MTV’s refreshed look and feel Kill Boring, our creative route WTF! combines the jaw dropping reactions of the guest celebrities on the show with the current internet culture’s nod to the 90's.

We commissioned a bespoke piece of music to fit the promo and were, needless to say, delighted when our client approved the ‘mentalist glitch vibe, mash up chip tune 8 bit style’. In total we produced 2 different versions and various edits for promos, teasers, pre rolls, as well as digital assets and posters.