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Crush have designed the campaign creative for the MLS All-Stars match against Arsenal FC held in San Jose. The campaigns was all about building a buzz and awareness for All-Stars week to get fans interested and fired up ahead of the game.

Our solution plays on the scale of the North America vs little old London town and is a cheeky provocative poke at Arsenal FC

The campaign was rolled out across giant outdoor displays including billboards, murals and wallscapes in San Jose.