ABOUT

With our friends at Synergy we created over 20 individual animations of the FC Barcelona players to bring Beko’s sponsorship of the team to life. The campaign included signature moves of key players, an intro and outro for the brand film (directed by Ben Hall) as well as the animated players interacting with the real life versions in the film.

For El Clasico we also created a real time assets package for social media which could be used to create various scenarios and overall outcome of any given match as it unfolded.

The day the campaign launched there were over 6 million views on Instagram.