ABOUT

This piece plays with "ironic process theory" or the pink elephant problem, which refers to the psychological process whereby deliberate attempts to suppress certain thoughts make them more likely to surface.

These bold, sharp, to the point black on white typography pieces produce a simplified focal point of modern aesthetic pleasure with an added conversational measure thrown into the mix.
Is the artist talking to you or are you talking to the artist about the work? Are you talking to yourself? Is anyone even listening? How many words does it take to make one read into something too much or even too little?

I’m just here to activate your thought process, how you complete that is entirely up to you.