ABOUT

Razor has been a partner with Crowd since 2013. We’ve worked on a plethora of projects and built a strong relationship which gives us a greater understanding of the brand and its audience.

To highlight the launch of the new Hovertrax 2.0, we decided to make the product the star and took the rider out of the picture completely!


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Inspired by the superhero-esque feats which Razor enable their customers to perform, the ‘invisible rider’ is the latest addition to the #RideRazor campaign. The video was shot, produced and edited by the Crowd creative team. With an energetic dubstep beat accompanied by the slick underground footage, it resonates perfectly with Razor’s core audience; young people that want to get out and have fun.

We’ve helped Razor in a number of ways over the years, from producing content to managing global social media accounts. One example of our work is the ‘Parkour vs. Razor’ video which recently hit 2.2 million organic views.

Innovations in mobile tech have influenced the way we consume content. Hubspot reported that at the start of 2017 74% of social feed was video, of which most was consumed on mobile devices, aka the ‘small screen’. We understand the need to capitalise on social trends, and that is why we’ve been producing video content for our clients since day one.

We already have plans for the invisible rider to make a return to the ‘small screen’, as well as many other collaborations in the pipeline, so from the teams over at Crowd and Razor, watch this space…