Critical Mass London

ABOUT

Everyone knows the dreaded loading wheel - a.k.a the universal symbol for &#%! - all too well. So through banners, pre-roll, social posts, and display, our Wheel Of Whoa campaign took the most annoying part of our internet lives (i.e., the buffering symbol) and turned it into beautiful art and entertainment. We were able to bring culture and advertising together by giving life to the loading wheel through the animations of artist Pablo Rochat. All to reinforce AT&T Fiber’s speed and reliability messages, and remind consumers that the days of waiting for content to load should be long gone.

Date created: October 2019 2019-10-01T00:00:00+0100
Date published: 25 August 2020 2020-08-25T14:09:34+0100

MADEIT CREDITS

  • AT&TClient
Annual 2020 ShortlistWheel of Whoa by AT&TAdvertising: Digital Project featured: on 3rd September 2020

Wheel of Whoa by AT&T

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