
Critical Mass
London
ABOUT
Everyone knows the dreaded loading wheel - a.k.a the universal symbol for &#%! - all too well. So through banners, pre-roll, social posts, and display, our Wheel Of Whoa campaign took the most annoying part of our internet lives (i.e., the buffering symbol) and turned it into beautiful art and entertainment. We were able to bring culture and advertising together by giving life to the loading wheel through the animations of artist Pablo Rochat. All to reinforce AT&T Fiber’s speed and reliability messages, and remind consumers that the days of waiting for content to load should be long gone.
MADEIT CREDITS
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AT&TClient
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Bruna SchrickelAccount Manager -
Cale McarthurProducter -
Dimitri KalagasCreative Director -
Frank DattaloExecutive Creative Director -
Jared FolkmannStrategy -
Kelsey ChudiakStrategist -
Pablo RochatInfluencer -
Rance RandleAssociate Creative Director -
Sylvie MercierCreative Director -
Will DanilowAssociate Creative Director -
Zoe WhitfieldAssociate Producer -
Critical Mass -
Andrea LennonEVP, Managing Director -
Sylvie MercierCreative Director -
Minor LeBlondCreative -
Heather LivengoodVP Client Partner -
JAMES LEAL-VALIASAssociate Creative Director -
Lisa ZandyClient partner -
Jesse LunenfeldAccount Director -
Sarah ElstoneProducer
Annual 2020 People's ChoiceWheel of Whoa by AT&TAdvertising: Digital
Project featured: on 3rd September 2020
Contributor:
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Critical Mass has been a Contributor since 25th November 2015.