ABOUT

Whether it’s a fall wedding or work realities, any real college football fan will tell you that nothing gets between them and their team. AT&T’s integrated campaign celebrates this always-on devotion with the idea that Too Much College Football is Never Too Much.AT&T partnered with real schools and real players to highlight non-stop fandom that’s authentic to the modern fan experience. Across broadcast, OLV, display and beyond, AT&T showed fans staying connected to the game through its 5G network, even at the most inappropriate of times. In doing so, we scored big with our audience.