ABOUT

The game has changed.

When AT&T TV NOW became DIRECTV Stream, customers were able to stream live TV and on-demand content through one service. Under the platform Get YourTV Together, we delivered a full-funnel media frenzy that included social video, display, big takeovers, and a multi-platform AR game that got people aware and engaged.

Serena Saves the Day: Building from our client’s partnership with Serena Williams and DC Comics, we crafted a narrative that brought Serena and WonderWoman together to fight for Equal Justice. Through an online comic landing page, organic fan art, a Snap AR portal lens that brought you into the comic book, a customTwitter emoji, and a soon to be released limited edition run of physical books, we not only extended a mashup, we gave fans exactly what (we knew) they wanted.

Engaging customers with a snap AR game: In our work with AT&T, we have a robust team of performance marketing strategists, creative engineers, and data scientists working in close-knit collaboration with above-the-line creative partners and media partners.Together we deliver a connected ecosystem of full-funnel, content-based experiences that serve up a seamlessly personalized journey—right down to the landing page.

To up the impact, we carefully introduce things like SnapFilters and AR. Why? Deeper engagement. Our Serena AR game brought people into the journey but also accelerated the journey for those already on it—a battle scene from TV, right in their living rooms. Passive viewers become active and engaged users. (Besides, who doesn’t love using Serena’s racket to fight evil tennis-ball-launching robots?) With the right strategy and flawless execution, we put up numbers that blew our clients’ minds.

Results call outs:
+36% Social Engagement Rate
+21% Social Click-Thru Rate
+892% Site Visit Conversion
+29% sales increase
6x Stronger Brand Recall (vs FB Benchmarks)