Critical Mass London

ABOUT

Taking a luxury vehicle for a ride on a racetrack is typically out of reach for most people. Using Instagram Stories, we partnered with INFINITI to create an immersive social media experience that enables users to feel like they are behind the wheel of an INFINITI Q60—on a racetrack no less. Quick Reactions was powered by Quiz stickers, Instagram’s latest feature for Stories, and tested how quick users’ reactions were in a choose-your-own-adventure-style experience, which allows them to customize the look of their Q60 while revealing how they would react in different situations on the track.

Date created: June 2019 2019-06-01T00:00:00+0100
Date published: 18 March 2020 2020-03-18T22:50:34+0000

MADEIT CREDITS

  • INFINITIClient
Annual 2020 ShortlistQuick Reactions for INFINITI GlobalSocial Project featured: on 19th March 2020

Quick Reactions for INFINITI Global

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