ABOUT

Describe the idea driving the work and the specific goals that you set out to achieve.
Humans are intrinsically linked to the earth. If our largest mammals are threatened by environmental impacts, then we are as well. Whales understand the environment they live in better than we do. And together, we can learn how to help them.

Project CETI (a non-profit organization) is on a mission to decode sperm whale language to better understand their world. But breakthrough science requires breakthrough storytelling in order to move hearts and minds.

The Listen to the Whales campaign is a transformative experience of listening, understanding, and bridging the gap. It offers an adventure into an underwater landscape, akin to dipping your head beneath the surface, where the world softens and cetacean frequencies link us to something larger than ourselves. It is a movement for a new era, one rooted in curiosity, synergy, and understanding.

We developed an aesthetic that echoes the spirit of sound and the power of listening, picking up on the mystery of the ocean, from logomark to brand playbook to web presence. The rippling logomark was created with both water and sound waves in mind, while the bright, vivid hues and watery tones of the color palette evoke a sense of hopefulness. When applied to a digital landscape, the ethos of the movement emerges while putting the spotlight on the media produced by their partners at National Geographic.