To raise brand awareness and increase sales of the INFINITI QX60 in Korea, we built a social media campaign that allows users to customize their ad experience on Facebook. We guided consumers through a unique, full-funnel purchasing journey, fit to match every detail of their lifestyle. Consumers shaped the QX60 to their real-life scenarios, explore the vehicle’s adaptability, and book a test drive to experience it for themselves all without actually leaving Facebook. And the campaign garnered major results, generating 19.6M impressions, 2.4M video views, and boosting sales an extraordinary 33%. Proving social media can directly influence sales and growth.