Critical Mass London


To raise brand awareness and increase sales of the INFINITI QX60 in Korea, we built a social media campaign that allows users to customize their ad experience on Facebook. We guided consumers through a unique, full-funnel purchasing journey, fit to match every detail of their lifestyle. Consumers shaped the QX60 to their real-life scenarios, explore the vehicle’s adaptability, and book a test drive to experience it for themselves all without actually leaving Facebook. And the campaign garnered major results, generating 19.6M impressions, 2.4M video views, and boosting sales an extraordinary 33%. Proving social media can directly influence sales and growth.


  • INFINITIClient
  • Alissa HansenVP, Head of Production
  • Lauren ZaleskiArt Director
  • Meghan MaginotAccount Director
  • Rey NungaryVP, Executive Creative Director
  • Rina MallickGroup Creative Director
  • Sara PociusSenior Art Director
  • * Critical Mass
  • * Jaclyn HamerAssociate Creative Director
  • * Kelsey AlfredsonSenior Copywriter
  • * Sarah LobdellSr. Producer
Annual 2020 ShortlistINFINITI QX60 Social Media Campaign for KoreaDigital Contributor:

Critical Mass has been a Contributor since 25th November 2015.

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INFINITI QX60 Social Media Campaign for Korea