
Critical Mass
London
ABOUT
To raise brand awareness and increase sales of the INFINITI QX60 in Korea, we built a social media campaign that allows users to customize their ad experience on Facebook. We guided consumers through a unique, full-funnel purchasing journey, fit to match every detail of their lifestyle. Consumers shaped the QX60 to their real-life scenarios, explore the vehicle’s adaptability, and book a test drive to experience it for themselves all without actually leaving Facebook. And the campaign garnered major results, generating 19.6M impressions, 2.4M video views, and boosting sales an extraordinary 33%. Proving social media can directly influence sales and growth.
MADEIT CREDITS
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INFINITIClient
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Alissa HansenVP, Head of Production -
Lauren ZaleskiArt Director -
Meghan MaginotAccount Director -
Rey NungaryVP, Executive Creative Director -
Rina MallickGroup Creative Director -
Sara PociusSenior Art Director -
Critical Mass -
Jaclyn HamerAssociate Creative Director -
Kelsey AlfredsonSenior Copywriter -
Sarah LobdellSr. Producer
Annual 2020 ShortlistINFINITI QX60 Social Media Campaign for KoreaDigital
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Critical Mass has been a Contributor since 25th November 2015.