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Being a business owner is hard. Being an underserved business owner is ever harder. Asian-American, Black, Hispanic, and female business owners all face barriers in the entrepreneurship journey – from a lack of funding and financial education to mentorship and the support systems they need to grow. In spite of these additional challenges, they sit at the heart of their communities.

QuickBooks is dedicated to championing diverse business owners—their stories, their businesses, and their (too often) unseen impact. To amplify their voices and provide resources for other new business owners, QuickBooks developed a social-first video series featuring AAPI business owners in New York City’s Chinatown, Black business owners in Inglewood, CA, and Hispanic and Latino business owners in Dallas—now at 11 stories and counting. 82% of the businesses featured have a female founder or co-founder and 90% are within their first few years of business ownership, which are critical to success.