Critical Mass London

ABOUT

We’re helping AT&T drive forward its newest value proposition—More for Your Thing, That’s Our Thing”—while making it native to the digital landscape. Rather than communicate in a brand-centered way (e.g., promotions or packages), we’re shifting the focus to younger customers who want to be themselves, do what they love, and share their experiences. “Your thing” can be any passion point and served by any product or service, and, most importantly, it’s relevant to customers’ lives. Part of the job was to bring people’s “things” to life in creative, animated ways.

Date published: 25 April 2019 2019-04-25T17:42:26+0100

AT&T - More For Your Thing

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