Industry AI Predictions for 2024

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With the rapid evolution of technology, the adoption of AI tools in advertising has opened the door for new opportunities, as well as new challenges. Checking in with industry experts, we asked agencies for their predictions on how the deployment of AI will evolve next year in advertising and marketing.

"No longer a novelty, it’s becoming ubiquitous. We’re at the cusp of a revolution, driven by two forces: the rise of ground-breaking innovative campaigns that will reshape consumer engagement, and the seamless integration of these technologies, invisible AI, into the very fabric of our industry." - Ara Kurnit, Critical Mass Chief Innovation Officer