ABOUT

The first clinically tested body lotion for Transgender women.

It is a genuinely transformational idea that goes far beyond advertising. It is culture-shifting project that actually makes a difference.

Thailand has one of the largest transgender populations in the world. Yet, discrimination continues to limit their access to education and employment opportunities due to the lack of support from local authorities and brands.
When inclusivity is invisible in the government agenda, inclusion can start from one of the most visible places: a 250 ml bottle on the supermarket shelf. 

We transformed skincare into a means of inclusion, starting on supermarket shelves. Because the most common and obvious things make inclusion real, tangible and accepted.
A product co-created with the transgender community, scientists, and creatives every step of the way.
2 years of hard work and clinical tests to bring this to market in March, to 670 Watsons stores across Thailand.