Cristiano Tonnarelli Executive Creative Director

ABOUT

We arranged a live brand experience in Milan at the same time of Real Madrid vs Ac Milan – the big match of UEFA Champions League sponsored by Heineken.
Our 200 accomplices persuaded about 1000 unaware AC Milan fans to sacrifice the crucial game on TV for a fake performance combining classical music and poetry in an Auditorium. The night was broadcasted live on Sky Sport. We revealed the trap just in time to make them enjoy the match on a big screen, turning the sponsorship into a unique brand experience offered by Heineken.

Date published: 13 May 2018 2018-05-13T16:12:11+0100

AWARDS

ADC*E GrandPrix
ADCI GrandPrix
Andys - Silver
Art Director’s Club - Gold
Cannes Lions - Bronze
Cannes Lions - Gold
Cannes Lions - Shortlist
Cannes Lions - Silver
cannes lions gold
Clios - Gold
Clios - Grand Award
D&AD Award - Yellow Pencil/White pencil
EPICA Award - Gold
EPICA Award - Silver
Eurobest Award
Eurobest Award - GrandPrix
Key Award
LIA Award - Bronze
One Show - Merit

MADEIT CREDITS

Annual 2019 JudgeEmerging Agency of the Year Contributor:

Cristiano Tonnarelli has been a Contributor since 30th January 2017.

Invite x3

Heineken Auditorium

*

Comments

Project tags
SHARE