ABOUT

In the Middle East Audi is suffering for being perceived as a brand coming from the distant and cold Germany. Accordingly to Audi value of progressiveness, we created a digital platform to create a strong connection with the brand, the people and the icons of the region.

We launched the digital platform called Audi Challenges Arabia asking for ideas to put Audi cars in tough conditions. And we did some of the challenges for real, choosing the most connected ones with the region.

One person challenged Audi to Light up a Football pitch. We brought it a little bit further.