Cristhoffer Lockhart
Director Creativo
ABOUT
This involves building greater inclusion and equity in the workplace by identifying and unlearning the biases that exist. On March 8, McDonald's takes a pause in the promotion and sale of its hamburgers and launches a series of publications where it invites everyone to identify and unlearn the prejudices that exist in male-dominated jobs. To build greater gender equity and inclusion in the Dominican Republic.
It was one of the campaigns that generated the most awareness and conversation on International Women's Day in the Dominican Republic, highlighting the brand's values and affirming McDonald's commitment to dismantling barriers and opening doors to job opportunities.
MADEIT CREDITS
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Antonio GonzalezClient
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Publicis DominicanaCCO -

José JiménezHead of Art -

José JiménezHead of Art -

ALVARO NOBOACCO -

Publicis Dominicana -

Hector Monegro3D Designer -

Cristhoffer LockhartCreative Director -

Cristhoffer García LockhartCreative Director
Back to Women inclusion project
Aitaj Gasimzade
Account Manager, Sophistic Agency
Azerbaijan
Michael Winokur
Film Director, Union Movie Works
United States
Allyssa Joy Marte
Graphic Designer
Philippines
Stalin Marte
Graphic Designer, Publicis Dominicana
Dominican Republic
Dan Ayris
Midweight Graphic Designer, Whistlejacket London
United Kingdom
Luis Ibañez Silva
Creative Director, Publicis Dominicana
Bolivia
Delinnzon Ronalis Saldaña Santiago
Creative Director, Publicis Dominicana
Dominican Republic
Ben May
Senior Marketing Manager, Catch A Fire Agency
United Kingdom
ALVARO NOBOA
CCO, Publicis & Leo Burnett / Peña Defilló
Dominican Republic
Paula
Creative Art Director, A little too much Studio
Spain