We supported Crispin Porter + Bogusky as they helped INFINITI launch their campaign for their Q30 model across eight EU markets, on both TV and online video channels. A campaign of this scope relies on sourcing the right voice talent to localise their moving image assets within each target market and excellent project management to ensure the quality of the campaign was maintained across comms for all eight markets.
We managed the recording and localisation of INFINITI’s latest campaign, from local voice talent to final delivery. We sourced the best local voice-over artists and managed the recording and addition of these new translations to the master creative thereby creating the right assets for each market. Our skilled account management team then managed legal clearance for these assets in both the UK and France, and managed the delivery of approved assets to the right stations to the approved media schedule