ABOUT

The Brand:
After long time away from music scene BUDA is back! Brazilian music, a mixture of all the best "Carioca" music style. Samba with swing of "Malandro Carioca" in a "Maracatú twist", mixed with some "Bossa Nova" lyric style. The well know hipster "Carioca" from the 80's. Its BUDA a nickname from college times and he is back.

The Concept:
Retro, Hipster poetry, Samba, Bossa Nova, Maracatu (music style from Northeast Brazil), Rio de Janeiro, Copacabana.

Brand Equity:
Impact, long life, poetry, artistry, intellectual

Keywords:
Lifestyle, Bohemia, Hipster, Music, The 80's, Retro, On trend.