Cris Hödar-Rasmussen Creative Director /​ Author /​ Speaker

ABOUT

By tolerating the subpar performance of average built-in speakers and headsets, our target audience was also accepting the consequences of miscommunication, misinterpretation, and misunderstanding. That's why when audio brand Sennheiser Communications decided to rebrand as EPOS, we chose to convey a deeper message about the costliest word in business: "What?"

AWARDS

Creative Circle Award - Bronze

MADEIT CREDITS

  • EPOSClient
Project featured: on 18th December 2023

The enemy of what?

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