ABOUT

Carling were sponsoring ITV's broadcast of the 2015 FIFA World Cup - but had no official ties to the tournament, or to the England team. Our campaign made it feel like they did, by recognising and identifying what our drinkers would be going through during the tournament. A high profile TV ad (dramatising our Carling guys' attempts to get out of the office in time to catch the early kick-off), a series of sponsorship idents, twitter war rooms, ensuring that we were responding to the events on the field (events that were, inevitably, good, but not quite Carling...) meant we placed top of the list of brands associated with the World Cup - we also sold a hell of a lot of beer.