Arla don't traditionally do Christmas advertising for their Anchor brand - and, in fact, it wasn't on the plan at the start of the year. But we worked with the media agency to persuade them that it might be quite a fun project, that might just help their special Christmas packs fly off the shelves...
Dan Cullen-Shute was recognised as an Industry Influencer on 5th January 2016
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Dan Cullen-Shute has been a Contributor since 5th January 2016.