ABOUT

Today, with more stars from screen, stage, sport and social media than ever before, with more channels and an ‘always on’ content culture, the cut-through a brand can achieve with a celebrity is arguably more important than ever. Yet that same 24/7 culture, more powerful tools and media fragmentation make for a myriad of potential pitfalls. To explore the current landscape Creativepool last week hosted ‘Rights Here, Rights Now’, a conference aimed at creative, ad executives, talent agents and rights specialists. The breakfast briefing, sponsored by Corbis Entertainment’s specialist rights division Greenlight, saw an expert panel discuss some common – and not so common – mistakes that brands make when negotiating rights.