ABOUT

In partnership with 90 Seconds, Creativepool caught up with the Fitch Panelists at the Havas Café on the Cannes Croisette.

Panellists, Dominique Bonnafoux Senior Strategist at FITCH; Per Sederberg, Neuroscientist at Ohio State University; Mike Reed, writer at Reed Words and Jason Bruges, artist at Jason Bruges Studio sat down to discuss human memory and how best to leverage it in marketing - creating experiences that have a lasting impact on audiences.