Here's the 5 simple steps that you should follow to help you through the process of entering Annual 2025 and create a winning entry!
1. Download the Entry Pack
Your first step in entering the Creativepool Annual 2025 should be to download the Entry Pack. It’s your essential guide to the entire process, covering categories, key deadlines, submission details, and what makes The Annual truly unique.
Start here to ensure your entry is informed, complete, and ready to stand out.
Annual 2024 - Gold Winner - The LEGO Group
2. Upload Your Work
Once you've decided on what you want to enter, your next step (if you have not done so already) is to upload your project/case studies onto your profile.
The images and videos you include are central to your entry’s impact. They should represent the best of the campaign/project and be relevant to your category choice. If you have multiple executions make sure they are included.
You should pay special care to the quality and size of your images. Judges should be able to see full screen versions of you work, especially on craft based entries, so they can see the detail in your work.
Make sure that your description text that you add when uploading your project is comprehensive, as this is what the community will see and read when deciding the People's Choice winners.
Annual 2024 - Silver Winner - Wonder Vision
3. Choose Your Categories
Your choice of a category largely depends on what you want to be recognised for. The Annual categories span both skills based and campaign style entries. We have made our categories simple to make entering simple too.
You can submit each entry into multiple categories to amplify your chances of winning. We do suggest that you make sure that the text that you use for your entry is tailored to the category that you are looking to enter. You should keep this in mind with the imagery you present as well.
4. Write Your Story
While the quality of your work is the most important part of any award. The story behind the work gives the judges a unique window into the process and impact it has had.
Before you start your writeup, check the submission form so you can know how to format your entry text.
The Annual judges have stacks of industry experience, they know what happens behind the scenes and what success looks like. Whether you had issues "on set", worked to a small budget or had a unique way that you came up with the solution. Telling your story will help the judges to "see" your work.
Play with empathy and storytelling to detail the idea, concept and process that brought your work to life. Write engagingly, but keep it clear and focused. Do not focus on the product/service (unless that is the basis for your entry), we are an industry award, so it is your work that is what will be judged, not the client product or service.
5. Submit Your Entry
Project uploaded, categories chosen, submission text at the ready - you are all set to submit your entry! The entry form will walk you through the information that the judges will want to see with your entry. Not all entries will be relevant to all the categories on the submit page namely: The Brief, Mediums, Concept, Execution, Results. But if you can, following these guidelines will give your entry structure and help the judges in understanding your entry.
Annual 2024 - Gold Winner - SHED
Summary
Download the Entry Pack -> Upload your work -> Choose your categories -> Write your story -> Submit!
Follow these steps and you’ll be well on your way to Annual glory!
After entries close, every submission is reviewed by the Creativepool team before shortlisting. If we spot a way to improve your entry, we’ll be in touch to help.
Final Submissions Close - 29th May
Need some help with your submission? Get in touch with one of our award experts!