The most exciting night in the creative calendar returned to Sinfonia Smith Square this week for the highly anticipated launch of the Creativepool Annual 2025. With more categories, more winners, and more reasons to celebrate, this year’s Annual firmly cemented its place as the most inclusive and wide-reaching award in the global creative industry.
A Record-Breaking Year for Creativity
Now in its 12th edition, the Creativepool Annual has continued its mission to spotlight outstanding creative across the globe and this year’s results were truly exceptional. For the first time in Annual history, five Grand Prix awards were handed out, recognising the extraordinary work of:
- Critical Mass – “Sleep with Rain”
- Final Cut – “Netflix – You’re Not Ready”
- Antiestático – “Breaking Glass – Nico Bori”
- AKQA – “The Imprints of Time”
- Edelman – “Ban This Profile”
This year also saw the most Gold awards ever distributed in a single edition, with standout campaigns and projects earning well-deserved recognition across 42 categories. In total, over 350 winners were celebrated. This is testament to the sheer scale and strength of the creative work featured on Creativepool in 2025.
New Categories, Expanded Recognition
Reflecting the ever-changing creative landscape, this year’s Annual introduced several new categories that broadened the scope of recognition:
- Sustainability
- Post Production Company of the Year
- Production Company of the Year
- Music & Sound Company of the Year
- Creative Team of the Year
- Director of the Year
- Designer of the Year
These additions not only acknowledged emerging areas of specialisation but also showcased the diversity of talent within the global creative ecosystem.
Agency and Individual Honours
A number of standout companies and individuals were honoured with top accolades:
Award & Winner
Agency of the Year - Critical Mass
Design Agency of the Year - SomeOne
Independent Agency of the Year - Truant
Small Agency of the Year (shared) - Recursive & Invisible Dynamics
PR Agency of the Year - The Romans
Network of the Year - VML
Production Company of the Year - Ocurens Content
Post Production Company of the Year - LIA Film
Music & Sound Company of the Year - Circonflex
Individual recognitions included:
- Creative Leader of the Year: Valerie Madon
- Creative Team of the Year: Andrew Bao & Charlie Dejean
- Director of the Year: Jeremi Durand
- Designer of the Year (inaugural): Yas N Vicente
- Next Gen Winners: Marie Boulanger & George Wheeler
Creativepool Annual 2025 Award Ceremony: A Night to Remember
Held once again at the beautifully restored Sinfonia Smith Square in London, the Annual launch event brought together creatives, clients, and community members from all corners of the industry. An elegant venue with a rebellious twist, Sinfonia provided the perfect backdrop for an evening of celebration, connection, and inspiration.
Winners were revealed across both the Judges' Selection and People’s Choice, with tens of thousands of votes cast by the Creativepool community, breaking all previous records.
An Award Ceremony Like No Other
As always, Creativepool ditched the sit-down dinner and black-tie formality in favour of a night that encouraged movement, networking, and a little mischief. Guests were free to mingle amongst themselves, connect over drinks, and enjoy a range of delicious circulating snacks.
With an open bar serving the best in wine, bubbles and beer, and music and conversation flowing late into the night, this was a celebration as innovative and open as the work being awarded.
The Industry’s Most Award
Referred to affectionately as the “Most Award,” the Creativepool Annual remains the only creative award that offers a dual path to victory through both expert judging panels and People’s Choice voting. It’s also the most widely distributed publication of its kind, ensuring unrivalled visibility for winners across agencies and brands globally.
With 2,000+ submissions, 699 shortlisted pieces, 335 judges, and over 66,000 People's Choice votes, the scale of this year’s edition was unparalleled.
- 5 Grand Prix
- 42 Gold
- 92 Silver
- 159 Bronze
Creative Recognition with Purpose
In addition to being a celebration of excellence, the Annual continues to stand apart as the industry’s only carbon-positive award. A portion of profits from entries goes directly to reforestation and woodland protection projects, ensuring that our recognition of great work doesn’t come at the planet’s expense.
Shortlisted entrants also receive detailed feedback from the judging panel. This unique benefit helps creatives grow, improve, and continue pushing boundaries.
About Creativepool
Founded in 2005, Creativepool is the world’s leading creative industry network. We connect global talent, agencies, brands, and service providers through opportunities that drive visibility, growth, and collaboration. With the Annual, we shine a spotlight on the very best while building a more open, diverse, and supportive creative community.