The shortlist for the Creativepool Annual 2021 has been announced, featuring a braod pool of talented and diverse individuals, creative companies and brands who strived for excellence in 2020.
Agencies on this year’s list include Iris, FCB, MRM, TMW and Wunderman Thompson among others, spread across the awards’ 41 categories. Shortlisted works include top quality projects for Nike, Samsung, Libresse and PepsiCo, demonstrating the global reach of the awards and the Creativepool community. Particular attention this year was paid to entries that highlighted the spirit of creativity and the 'Most' that the industry has to offer, following a challenging year of restrictions, social distancing and uncertainty.
Branded as the creative industry’s ‘most’ award and now in its fifth year running, the Creativepool Annual showcases the best projects, professionals, leaders and companies from across all sectors of the creative industries. It offers a much needed chance to celebrate the impact of creativity after a rather unique year, enabling the Creativepool community to have their say in the future of the industry.
Michael Tomes, Founder of Creativepool, says: “We are extremely proud to announce one of our most exciting shortlists yet. 2020 has been a year to remember for all the wrong reasons, and we hope that The Annual will be a chance to demonstrate the power of creativity in pushing us all through difficult times – together.”
People’s Choice
People's Choice has officially begun. Creativepool believes in creativity as a collaborative and democratised effort, and for this reason, the Creativepool Annual is the only creative award enabling its entire community to name a winner through a People’s Choice vote. The People’s Choice winners will be showcased alongside the judging panels’ winners in the Annual 2021 book, and they will be announced in September.
The People’s Choice voting has opened on Thursday, 8th July and will be available until 23rd July at 18:00 GMT. Creativepool members will be able to vote quickly and easily by simply hitting ‘Vote’ under the projects they believe worthy of winning an accolade.
The Judging Panels
Top-level creative leaders and marketers from agencies and brands around the globe have joined the judging panels for the Creativepool Annual 2021, making up the ‘Most’ influential and inspiring panels yet. The collective features representatives from companies including Facebook, Heineken, WWF, SEGA and Ocado Group. Agencies involved include Saatchi & Saatchi, VMLY&R, WPP, Wunderman Thompson and others.
See the full judging panel here: https://creativepool.com/annual/2021/judges/
The Creative Industry’s ‘Most’ Award
The Creativepool Annual 2021 is the most useful, distributed, shared and collaborative awards competition in the creative sector.
It addresses the common negative perceptions associated with entering awards and looks to galvanise the industry by championing creative excellence. This year, The Annual offers a much needed reason to celebrate creativity in the industry, shaping the future of advertising and design with groundreaking work, leaders and brands from all across the world.
View the full shortlist here: https://creativepool.com/annual/2021/shortlist/