Thinking about taking part in Annual 2025? Here are 7 reasons why you should get involved in the creative industry's "Most Award".
1. Most Recognition
Gain unparalleled exposure for your work on a global scale.
Winning or even being shortlisted in The Annual means that your work will be showcased to a massive audience. With tens of thousands of brands, agencies, and creative professionals downloading and engaging with The Annual, your work will receive the recognition it deserves. In 2024, The Annual reached audiences in 145 countries, making it a truly global platform for creative excellence.
2. Most Innovative
We ripped up the award playbook.
The Annual has rewritten the playbook to offer a unique and beneficial experience. From our People's Choice Award, which lets the public have a say, to the detailed Judges’ Feedback provided to all entrants, The Annual fosters growth, transparency, and innovation in every aspect.
Annual 2024 Grand Prix winner - Edelman - Code My Crown
3. Most Opportunity
Winning isn't just about prestige—it opens doors to tangible career-boosting benefits.
Success in The Annual gives you direct access to influential decision-makers in the industry. Your work will be reviewed by top marketing leaders on our judging panel and sent directly to brand decision-makers looking for fresh talent. Winning isn't just a moment of glory—it's an opportunity to connect, grow, and secure new business.
Annual 2024 Silver / People's Choice - AKQA - Designed for exploration
4. Most Voted
Double your chances of winning with two ways to claim victory.
Unlike other awards, The Annual offers both a Jury Award and a People’s Choice vote, meaning every entry has two chances to win. This dual approach ensures that exceptional work gets the recognition it deserves—both from industry experts and the public.
Annual 2024 - Gold Winner - Siew May Khoo - Every Human Life
5. Most Environmentally Responsible
The only carbon-positive creative industry award.
As the creative industry moves towards more sustainable practices, The Annual is leading the way. We take responsibility for our environmental impact by donating 10% of profits towards reforestation projects and woodland protection initiatives. Being part of The Annual means aligning with a program that cares about the planet as much as creativity.
Annual 2024 Gold Winner - Edelman - The Move to -15
6. Most Constructive
Get valuable industry insights with expert feedback on your work.
Unlike traditional awards that simply announce winners, The Annual takes a constructive approach by offering feedback to all shortlisted entries. Our panel of industry leaders and top marketers provide valuable insights, helping creatives refine their work and improve future projects. No other award offers this level of engagement and mentorship.
Annual 2024 Silver - Laimutė Varkalaitė - ŠIURPINYS
7. Most Benefits
Winning goes beyond just a trophy—it’s a game-changing experience.
Winners don’t just walk away with a trophy—they receive a bespoke hardcover edition of The Annual, 5,000 softcover editions distributed across the industry, a free Pro Account, ranking points, digital badges, and more. The recognition, credibility, and exposure gained from being featured in The Annual can elevate your career and open new opportunities in the creative industry.
Don’t miss your chance to be part of something bigger—enter The Annual 2025 today!
Submissions Close - 24th April
Late Submissions Close - 29th May
Need some help with your submission? Get in touch with one of our award experts!