What’s the biggest challenge facing the creative industry right now?

The ongoing adaption to the demands of fragmentation in media upon the clients’ ability to reach their audience.

What are you or your company doing to meet this challenge?

Through our integrated world-class capabilities, McCann today helps our clients to drive their brand growth across disciplines, media platforms, technologies, languages and geographical boundaries.

What technological changes do you see having the most impact on your business in the future and why?

Marketing to ‘digital assistant’. The ultimate fragmented future, where the individual is transformed into a self-moderating media owner and brands bid for paid access to them through the exchanges that serve content to their digital tools.

What or who is your biggest inspiration and why?

My wife and children. They are my ultimate purpose.

What’s the best piece of work, website or piece of tech you’ve seen or used recently?

Facebook 3D photography in conjunction with Apple iPhone X Camera in Portrait Mode. Photos come to life in a way we’ve not seen before and subsequently hold attention in competitive exchanges, such as news feeds.