Ask kids “Chocolate or Charity?” for the Child Accident Prevention Trust

The latest campaign by VCCPme for the Child Accident Prevention Trust takes the form of a unique social experiment. 20 children between the ages of 5 and 14 were offered a £5 note, and were asked if they would keep the money for themselves or donate it to the charity. Their priceless reactions were captured for posterity to create the aptly named “Chocolate or Charity” campaign. Thankfully, the children's charitable sides won out, with all but one child handing over their fiver to charity (and even she said off camera that perhaps she’d share her toys instead). The campaign raises awareness of the shocking fact that accidents are the second biggest killer of UK children.

VCCPme’s latest campaign for the Child Accident Prevention Trust takes the form of a unique social experiment

Sophie Maunder-Allan, CEO of VCCPme and mother of two boys herself, laughed, “Our children went from angelic beauties to huffing and puffing divas demanding time to think about it. I’m not sure the results would be the same if we tested adults.” Director Simon Lane, added of the decision to name the campaign after the sweet snack: ”Chocolate seemed to feature quite a lot – whether in the form of a chocolate bar, a chocolate cake, or chocolate everything.” The film also invites parents to test their own kid and either gloat about their reaction or sheepishly share their child’s preference via the #FiveQuidKids hashtag.

Win First Utility account after competitive pitch

VCCP has been awarded the full integrated account for First Utility after a competitive pitch against three other agencies. First Utility, which was launched in 2008, is the UK’s largest and fastest growing independent energy supplier, and is the only energy company to have been in the Fast Track 100 for the past four years with more than 1.5 million domestic energy accounts. Adrian Coleman, founder and Group CEO at VCCP, said of the win: “Challenger brands are something we look forward to getting out of bed for in the morning. First Utility are just this type of client and we are really excited about developing some brave work together with them.”

VCCP has been awarded the full integrated account for First Utility, the UK’s largest and fastest growing independent energy supplier

Paul Cable, head of marketing at First Utility, added: “Thanks to some strong work with We Are Spectacular we've evolved our brand proposition and messaging, and now need a creative platform to activate it. VCCP displayed a level of thinking and creativity that not only builds on this proposition but takes us in an exciting and bold direction. In a market where millions of UK households are disengaged and spending too much money on their energy, we need a campaign that can inspire people to take action. We think VCCP have more than met that brief and we're very excited for 2016.”

Tell a surprisingly moving love story for EasyJet

Budget airline EasyJet has released a European campaign marking its 20th anniversary, which asks customers to tell their own personal travel stories. The TV ad by VCCP features a couple who meet on an EasyJet flight and fall in love. The ad for the “How 20 Years Have Flown By” campaign places them on a ferris wheel, sitting on seats from an EasyJet flight, falling in love, having a child and going on holidays as their daughter grows up. At the end their now grown-up daughter sits next to another man. It's a surprisingly moving spot with wonderful art direction by Elias Torres and direction by Mark Zibert, who directed the spot through Rogue. Media planning and buying was handled by OMD.

EasyJet has released a European campaign marking its 20th anniversary

To mark the anniversary, EasyJet is also releasing its first TV ad from 1995 via social media. It is also encouraging people to upload their favourite European holiday pictures from the last 20 years to the bespoke website 20years.easyjet.com, or on social media. These will eventually be used to create a mosaic. The campaign will run across TV, out of home, digital, press, cinema and social channels from today. David Beattie, the creative director at VCCP, said: “Oh, how far we have come! easyJet have become a massive part of many people’s lives over the past 20 years and it has been a real privilege to have been tasked with telling that story in our latest ad. The story of a couple growing up with the easyJet is a simple one but one I hope resonates with lots of us.”

Take action against illegal torture equipment with Amnesty International

Amnesty International, with the help of VCCP, have created “The campaign the government never wanted you to see” to coincide with The Defence and Security Equipment International event, which took place over the weekend at London’s ExCel centre. The ads draw attention to the possibility of killer drones and torture equipment being on sale at the government-sanctioned arms fair. Created with celebrated Graphic Designer Anthony Burrill, the gleefully sarcastic 40 second mock TVC was supported by press, social and DOOH at a number of prime London locations, including King’s Cross and Bank stations. To accompany the work, activists also be protested throughout the capital with placards, lanyards and leaflets to draw the public’s gaze on DSEi. The video, and the wider campaign, is part of Amnesty's wider “Stop the Torture” movement, which was launched in May 2014.

Amnesty International, with the help of VCCP, created a pro-bono, protest campaign to coincide with The Defence and Security Equipment International event

Amnesty International claims its representatives have been attending the event since 2005 and have always found illegal torture equipment advertised for sale. Kate Allen, UK director at Amnesty International, has written to Business Secretary Sajid Javid calling on him to tighten regulation. So far more than 16,000 activists have also contacted Javid by email via the Amnesty website. Allen said: “We need strengthened laws - and crucially we need proper enforcement – to stop Britain being used as a showroom for torturers to advertise their disgusting wares.

 “The guest list reads like a who’s who of dodgy regimes. London should be ashamed of playing matchmaker between these companies and countries like Saudi Arabia, Bahrain and Azerbaijan.”